Who we are

We are a 20+ year market research veterans
who have worked with Fortune 100 companies.

We really want you to have the success of a big company.
Susan is an insight-driven business strategist who helps clients make better business decisions — and create positive impact — through a better understanding of their target customers.

For 20+ years, Susan has partnered with Fortune 100 and 500 clients in various industries, and now with small business owners like you. Susan bridges business owners with customers to help increase business fit.

Her passion for inspiring business owners and making a meaningful difference in their business is her reason for starting Imagine When.

Prior to founding Imagine When, Susan founded and currently runs Imagine If – the big business version of Imagine When. Previously, Susan was Vice President of Strategy Research and Insights at the Walt Disney Company for almost a decade. Before that, Susan advised GE, Disney, Levi Strauss, Nestle, FedEx, Macy’s, AT&T, Lowe’s, Avery Dennison, Jack in the Box, and others on their most complex business challenges using customer research and analysis.

Are you ready to speed up your business growth?


Take our CUSTOMER FIT TEST now